AN EXCITING JOURNEY
An evocative display using anamorphic techniques led visitors to a large illustrated map of Italy. Here they were invited to take a virtual, interactive tour of a magical world, discovering the authentic experiences, food and wine, traditions and quality of life of Italy.
A RICH CALENDAR OF EVENTS
The 18 regions of the Borghi – Viaggio Italiano initiative took part in a packed calendar of events, shows and entertainment to promote the historic, artistic and environmental heritage of Italy, as well as sustainable tourism.